About
One operator who owns the number
RAL CMO is the assisted living practice of AI SEO Pros, run by Steve Underwood in Phoenix, Arizona. One operator owns your marketing strategy, budget and numbers. AI systems run the daily work. You run the home.
Who you work with
Steve Underwood, Phoenix, Arizona
Steve ran marketing for his own businesses before taking clients, including a seasonal rental business he owns and operates in Arizona.
There is no account manager layer and no offshore team. The person who runs your audit is the person who owns your number every week.
RAL CMO exists because small assisted living homes lose families on the same two things every local business loses customers on: speed and proof. The fix is the same system, built around care-home rules: inspection, caregivers, resident privacy.
- Based in Phoenix; works with operators in any state
- Built the Full House playbook from 63 operator interviews
- Reach Steve directly: (480) 605-4478, [email protected]
How we work
The rules behind every engagement
Resident data stays protected
No resident information goes into a tool without the right agreement in place. Most of what we install never touches it.
Reviews are never traded
No fake reviews, no paid reviews, no review gating, and nothing of value exchanged for a review.
No number until you confirm it
Nothing goes on your site - a rate, a count, a claim - until you confirm it.
Care decisions stay human
Every decision about care, medication, admission and discharge stays with your people.
You own everything
Your domain, site files, content, photos and ad accounts are yours. Ad spend is paid directly to the platform, with no markup.
No promises we cannot keep
We do not promise rankings, occupancy or revenue. We own the number and review it with you every week.
The weekly review
The same four questions, every week
1
What came in
Calls, texts, forms and referrals: every inquiry, and how fast it was answered.
2
What it cost
Cost per tour and per move-in, by source, against your own rate and break-even.
3
Where you showed up
Map pack, directories, and whether AI answers name your home.
4
What changes next
One or two changes for the coming week, each with an owner.
FAQ
Questions operators ask first
Is RAL CMO a separate company?
RAL CMO is the assisted living practice of AI SEO Pros, LLC, based in Phoenix, Arizona.
Are you affiliated with any assisted living association or course?
No. RAL CMO is independent. We do not claim any association's endorsement.